Mazetti

Mazetti

Printed on 230 g/m² paper

Matte finish

Printed in Malmö

Regular price
299 kr
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299 kr
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The old chocolate factory Mazetti 

Mazetti, or by it's first name, Choklad och Konfektfabriks AB, was started in 1888 by Emil Nissen in Malmö. Builder Christian Lauritz Müller built the Mazetti factory at Bergsgatan. In the 1890s, it was decided that a name change was needed. The proposed name was "Victoria", but the Royal Patent Office did not approve the name.

At the beginning of the 20th century, a name was settled. The name Mazetti was established.

The word "mazett", which means bunch or bush in Italian, also refers to the manufacturer's wide range of goodies and cocoa products.

From 1906, Mazetti began selling its famous Eye Cocoa and then launched the following advertising slogan: "Se med Edra egna ögon att Ni får Mazettis ögon".

In the mid-1950s, profitability declined, and a competition was announced to produce a unified brand. The winner was the designer Olle Eksell (1918-2007), whose stylized pair of eyes became the company's new, appreciated logo.

Eksell worked directly with the company's CEO Stig Harlegård with the creation of the new logos and the entire transformation of products. Among other things, Eksell redesigned the packaging of the Avanti chocolate box. Eksell's work helped reverse the company's negative sales trend, but the collaboration came to an abrupt end when Stig Harlegård was replaced as CEO in 1958.

Later parts of the 50s, and 60s, were characterized by increasing market shares, and the company had more than 1,000 employees.

In 1975, Fazer took over the production which continued until 1992 when it closed down.

FAQ

Do you offer refunds?

Yes we offer refunds. You can read more on our Refund Policy

Can I pay with Klarna?

We offer Klarna straight from checkout. Just enter your contact information and shipping information and Klarna is at the last step.

Is there more houses and history coming?

The aim of this project is to have prints and history of all well known and less known houses of Malmö. You can follow our process and give feedback/ideas on our Instagram.

Do you offer custom prints of houses/more sizes?

Absoutely, if you have any specific requests please contact us either on Instagram or send us an e-mail at info@hom.design.

Our product

Our paper

Our paper used for the prints is FSC™ certified, meaning, it's more sustainable and better for the environment.

Package

We package each order with care. We use sustainable and renewable materials for each package we send out.
Why? We want to reduce our environmental footprint.